The Adoption of Information Technology Innovation survey is an instrument used to asses voluntariness, relative advantage, compatibility, image, ease of use, result demonstrability, visability, and trialability of a technology innovation.

Evidence-Based Assessment Rating Profile

Sample Items

Relevant Literature:

  1. Moore, G. C., & Benbasat, I. (1991). Development of an instrument to measure the perceptions of adopting an information technology innovation. Information systems research, 2(3), 192-222.