Adoption of Information Technology Innovation- Image Subscale
The Image Subscale of the Adaption of Information Technology scale is a 5-item tool used to measure the degree to which the use of the Personal Work Stations (PWS) enhances one’s image or status within the organization.

Evidence-Based Assessment Rating Profile


Sample Items


Relevant Literature:

  1. Benham, H. C., & Raymond, B. C. (1996). Information Technology Adoption: Evidence from a Voice Mail Introduction. SIGCPR Comput. Pers., 17(1), 3–25.
  2. Gary C. Moore, I. B. (1991). Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation. Information Systems Research, 2, 192–222.
  3. Lemuria Carter, F. B. (n.d.). The influence of perceived characteristics of innovating on e-government adoption.
  4. Liao, H.-L., & Lu, H.-P. (2008). The role of experience and innovation characteristics in the adoption and continued use of e-learning websites. Computers & Education, 51(4), 1405–1416.
  5. Plouffe, C. R., Hulland, J. S., & Vandenbosch, M. (2001). Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System. Information Systems Research, 12(2), 208–222.
  6. Ritu Agarwal, J. P. (2007). The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies. Decision Sciences, 28(3), 557 – 582.
  7. Teo, T. S. H., & Pok, S. H. (2003). Adoption of WAP-enabled mobile phones among Internet users. Omega, 31(6), 483–498.